Television series
LuLaRich
A breezy, jaw-dropping deep dive into the rise and collapse of LuLaRoe, told mostly through the people who lived it: sellers, execs, and the founders themselves, whose interviews range from tone-deaf to genuinely bizarre. It's part cautionary tale, part car-crash comedy, perfect for anyone who loves watching capitalism eat its own tail.
If you liked this
Betting on Zero2016
A hedge fund manager stakes a billion dollars betting that Herbalife is a pyramid scheme in disguise. It's the closest thing to a direct prequel to LuLaRich's playbook, minus the leggings.
But More Wall Street financial mechanics than social media culture, so it can feel drier and more procedural than LuLaRich's chaos.
The Vow2020
NXIVM's slow-motion collapse from the inside, told by people who once believed in it completely. Same fascination with charisma curdling into control, stretched over a hypnotic, patient season.
But It's long, slow, and genuinely disturbing in places — nowhere near as fun or as darkly funny as LuLaRich.
Fyre2019
Another social-media-fuelled disaster built on charisma, influencer hype, and a total absence of a real business plan. Same schadenfreude, same sinking feeling as the promises unravel in real time.
But Tighter and glossier than LuLaRich, with less room to sit with the ordinary people who got burned.
The wildcard
Something you would not have found on your own.
The Music Man1962
Same engine as LuLaRoe, sixty years earlier: a charismatic outsider sells a community on a dream that flatters their aspirations, using enthusiasm as the actual product.
A traveling con man rolls into a small town, sells everyone on a boys' band that will never exist, and somehow charms the whole place into believing him anyway. Pure, joyful, old-Hollywood grift.
But It's a full-blown musical from 1962, sunny and stagey — nothing like the cynical, real-world texture of LuLaRich.
More like this (7)
Wild Wild Country2018
A commune, a guru, and a small American town losing its mind — six hours of archive footage so strange you'll keep checking it's real. Recruitment, devotion, and collapse, just with robes instead of leggings.
But Bigger scope and higher stakes than LuLaRich; it drifts into genuinely dark territory rather than staying comedic.
Dirty Money2018
An anthology series where each episode tears into a different financial scam, from payday loans to Volkswagen's emissions fraud. Great if you want more of LuLaRich's outrage in bite-sized, varied doses.
But No single ongoing story or cast of characters to get attached to — it's a buffet, not a binge.
The Tinder Swindler2022
A charming con artist, a string of victims, and the slow horror of realising you're not the only one. Same pleasure of watching a scheme built entirely on performance finally crack.
But Focused on one romantic con rather than a company or movement, so it's a narrower, more intimate kind of grift.
The Inventor: Out for Blood in Silicon Valley2019
Elizabeth Holmes and Theranos, told with the same fascination for a founder who seemed to believe her own hype right up until it collapsed. Great companion piece on charisma as a business model.
But Colder and more clinical in tone — less warmth for the ordinary people caught up in it than LuLaRich has.
American Greed2007
Long-running series that's basically a scam-of-the-week format, covering everything from Ponzi schemes to fake charities. Reliable, easy to dip into, and full of the same disbelief LuLaRich trades on.
But Much more cheaply made, with dramatic reenactments and narration that can feel dated next to LuLaRich's slicker style.
Generation Hustle2021no page yet
An anthology of modern grifters and self-styled gurus, each episode its own little rise-and-fall story. Good if you want more of that specific 2010s-hustle-culture flavour LuLaRich nails so well.
But Uneven across episodes — some subjects are far more compelling than others, and the format feels a bit thin.
Holy Hell2016
Strip away the leggings and the punchlines and LuLaRoe's recruitment pitch — belonging, purpose, a family that needs you — is the same one this documentary takes to its most serious, human conclusion.
Footage shot from inside a cult by one of its own members over twenty years, showing how devotion curdles slowly rather than all at once. It's the same recruitment psychology LuLaRich shows, taken fully seriously.
But It is genuinely heavy and sad, with none of LuLaRich's dark comedy to cut the discomfort.
Recommended by
Wild Wild Country, Enron: The Smartest Guys in the Room, Fyre, Bad Vegan: Fame. Fraud. Fugitives., Behind the Curve, The Vow, McMillion$, The Inventor: Out for Blood in Silicon Valley, Tiger King: Murder, Mayhem and Madness, Murder Among the Mormons, The Puppet Master: Hunting the Ultimate Conman, Holy Hell, Seduced: Inside the NXIVM Cult, Betting on Zero, Keep Sweet: Pray and Obey, American Greed, Fyre Fraud, Boiler Room