Jack Patterson

Jack Patterson arrives at the BBC's New Broadcasting House as one of the eager young staffers swept up in its endless meetings and rebranding schemes. He's keen, well-meaning and a little too willing to nod along with whatever nonsense phrase is currently in fashion, trying earnestly to keep pace with an organisation that barely understands itself.

Jonathan Bailey plays the type W1A thrives on: the bright young thing whose sincerity becomes the joke. He never winks at the audience, which is exactly why it lands — his straight-faced commitment to absurd corporate speak makes the satire feel observed rather than written, a small gear turning earnestly inside a machine built on nonsense.