Ben Rosenstern

Ben Rosenstern is one of the eager young creatives at Perfect Curve, the PR agency forever hovering around the BBC's press office. Bearded, trend-conscious and endlessly upbeat, he throws himself into whatever the latest strategy buzzword demands, keen to prove his ideas are current — and always ready to follow up with a PDF.

The joke is in the specificity: Ben is never given a grand scheme, just the tic of promising documents nobody asked for and language that means nothing while sounding urgent. Olesker plays him with total sincerity, which is what makes the emptiness so funny — he genuinely believes the jargon is helping.