Beatriz "Betty" Aurora Pinzón Solano

Betty is a brilliant, overqualified economist who can't get a job in Bogotá's fashion industry because she doesn't fit its narrow idea of beauty. She lands as secretary to the handsome, careless new president of Ecomoda, hiding real financial acumen behind thick glasses, braces, and clothes everyone mocks. She's earnest, sharp-tongued when provoked, and desperate to be taken seriously.

Ana María Orozco refuses to play Betty as a joke waiting to be redeemed; she plays the intelligence first, letting the humiliations land as genuinely unjust rather than cute. The show's satire of an industry obsessed with surfaces works because Betty herself is written as the smartest person in every room, which makes the cruelty around her sting instead of charm.